Back in 2011 Bon Appetit started it's grand adventure from L.A to NYC. From a 55 year-old pub that had a demographic at about the same age.
It was time for a reinvention and some fresh ideas that would still serve the discerning readers.
I helped explore a system of shapes & labels for the whole book, typographic options & guidelines, and the overall tone of the redesign that would carry throughout all sections.


Bon Appetit
CD: Alex Grossman
Photographs: Romulo Yanes, Zach DeSart